/* Franchise Consulting Canada
   Editorial style in the spirit of phildoublet.com: serif headlines,
   generous whitespace, deep navy and brand green accents. */
:root {
  --navy: #1b2b3c;
  --navy-deep: #12202e;
  --green: #5e982c;
  --green-dark: #4a7a22;
  --ink: #2e3842;
  --muted: #5d6b78;
  --line: #e3e8ec;
  --bg: #ffffff;
  --bg-soft: #f5f8f4;
  --serif: "Source Serif 4", Georgia, "Times New Roman", serif;
  --sans: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --max: 1140px;
}
* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--sans);
  color: var(--ink);
  background: var(--bg);
  font-size: 17px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; height: auto; display: block; }
a { color: var(--green-dark); }
.wrap { max-width: var(--max); margin: 0 auto; padding: 0 28px; }
p { margin-bottom: 18px; }
p:last-child { margin-bottom: 0; }

/* ---------- header ---------- */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: rgba(255,255,255,.97);
  border-bottom: 1px solid var(--line);
}
.site-header .wrap { display: flex; align-items: center; justify-content: space-between; gap: 24px; min-height: 76px; padding-top: 10px; padding-bottom: 10px; }
.wordmark {
  font-family: var(--serif); font-weight: 700; font-size: 23px; line-height: 1.15;
  color: var(--navy); text-decoration: none; letter-spacing: -0.2px;
}
.wordmark span { color: var(--green-dark); }
.wordmark small {
  display: block; font-family: var(--sans); font-weight: 600; font-size: 11.5px;
  letter-spacing: 2px; text-transform: uppercase; color: var(--muted); margin-top: 3px;
}
.main-nav { display: flex; gap: 28px; align-items: center; flex-wrap: wrap; }
.main-nav a { text-decoration: none; color: var(--ink); font-size: 15.5px; font-weight: 500; }
.main-nav a:hover { color: var(--green-dark); }
.main-nav a[aria-current="page"] { color: var(--green-dark); font-weight: 600; }
.btn {
  display: inline-block; text-decoration: none; font-weight: 600; font-size: 16px;
  padding: 13px 26px; border-radius: 6px; transition: background .15s;
}
.btn-primary { background: var(--green); color: #fff; }
.btn-primary:hover { background: var(--green-dark); color: #fff; }
.btn-outline { border: 2px solid var(--green); color: var(--green-dark); background: transparent; }
.btn-outline:hover { background: var(--green); color: #fff; }
.btn-sm { padding: 10px 20px; font-size: 15px; }

/* ---------- hero ---------- */
.hero { padding: 84px 0 72px; }
.hero-grid { display: grid; grid-template-columns: 1.05fr .95fr; gap: 64px; align-items: center; }
.kicker {
  font-size: 13px; font-weight: 700; letter-spacing: 2.2px; text-transform: uppercase;
  color: var(--green-dark); margin-bottom: 22px;
}
.hero h1, .page-hero h1 {
  font-family: var(--serif); font-weight: 600; color: var(--navy);
  font-size: 50px; line-height: 1.14; letter-spacing: -0.5px; margin-bottom: 24px;
}
.hero .lede, .page-hero .lede { font-size: 20px; color: var(--muted); margin-bottom: 30px; max-width: 36em; }
.hero-ctas { display: flex; gap: 16px; flex-wrap: wrap; align-items: center; }
.hero figure img { border-radius: 10px; box-shadow: 0 24px 60px rgba(27,43,60,.14); }
.hero figcaption { font-size: 13.5px; color: var(--muted); margin-top: 12px; font-style: italic; }
.page-hero { padding: 72px 0 56px; }
.page-hero h1 { font-size: 44px; }

/* ---------- sections ---------- */
.section { padding: 88px 0; }
.section-soft { background: var(--bg-soft); }
.section-tight { padding: 56px 0; }
.eyebrow { font-size: 13px; font-weight: 700; letter-spacing: 2.2px; text-transform: uppercase; color: var(--green-dark); margin-bottom: 18px; }
h2 {
  font-family: var(--serif); font-weight: 600; color: var(--navy);
  font-size: 38px; line-height: 1.2; letter-spacing: -0.3px; margin-bottom: 20px;
}
h3 { font-family: var(--serif); font-weight: 600; color: var(--navy); font-size: 24px; line-height: 1.3; margin-bottom: 10px; }
.section .standfirst { font-size: 19px; color: var(--muted); max-width: 44em; margin-bottom: 44px; }
.rule { width: 56px; height: 4px; background: var(--green); margin-bottom: 28px; }
.prose { max-width: 46em; }
.prose p { color: var(--ink); }

/* ---------- cards ---------- */
.cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; }
.card { border: 1px solid var(--line); border-radius: 10px; padding: 36px 32px; background: #fff; }
.card .n { font-family: var(--serif); font-size: 15px; color: var(--green-dark); font-weight: 700; letter-spacing: 1.5px; margin-bottom: 14px; }
.card p { font-size: 16px; color: var(--muted); }

/* ---------- steps ---------- */
.steps { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; }
.step { border: 1px solid var(--line); border-radius: 10px; padding: 36px 32px; background: #fff; }
.step .n {
  display: inline-flex; align-items: center; justify-content: center;
  width: 40px; height: 40px; border-radius: 50%; background: var(--green); color: #fff;
  font-family: var(--serif); font-weight: 700; font-size: 18px; margin-bottom: 16px;
}
.step p { font-size: 16px; color: var(--muted); }
.step-full { border-top: 1px solid var(--line); padding: 44px 0; display: grid; grid-template-columns: 90px 1fr; gap: 28px; }
.step-full:first-of-type { border-top: none; padding-top: 8px; }
.step-full .n {
  display: inline-flex; align-items: center; justify-content: center;
  width: 56px; height: 56px; border-radius: 50%; background: var(--green); color: #fff;
  font-family: var(--serif); font-weight: 700; font-size: 24px;
}
.step-full p { color: var(--muted); max-width: 44em; }
.step-full p strong { color: var(--ink); }

/* ---------- disclosure / note ---------- */
.note {
  border-left: 4px solid var(--green); background: var(--bg-soft);
  padding: 26px 30px; border-radius: 0 8px 8px 0; max-width: 48em;
}
.note p { font-size: 16px; color: var(--muted); }
.note p strong { color: var(--navy); }

/* ---------- CTA band ---------- */
.cta-band { background: var(--navy); color: #e8edf1; padding: 72px 0; text-align: center; }
.cta-band h2 { color: #fff; max-width: 22em; margin-left: auto; margin-right: auto; }
.cta-band p { color: #b9c6d2; max-width: 40em; margin: 0 auto 32px; font-size: 18px; }

/* ---------- about ---------- */
.about-grid { display: grid; grid-template-columns: .9fr 1.1fr; gap: 64px; align-items: start; }
.about-grid figure img { border-radius: 10px; box-shadow: 0 24px 60px rgba(27,43,60,.14); }
.about-grid figcaption { font-size: 13.5px; color: var(--muted); margin-top: 12px; font-style: italic; }
.cred-list { list-style: none; margin: 26px 0; }
.cred-list li { display: flex; gap: 12px; align-items: flex-start; font-size: 16px; font-weight: 600; color: var(--navy); padding: 9px 0; }
.cred-list .tick {
  flex: 0 0 22px; height: 22px; border-radius: 50%; background: var(--green); color: #fff;
  font-size: 13px; display: flex; align-items: center; justify-content: center; margin-top: 2px;
}
.contact-card { border: 1px solid var(--line); border-radius: 10px; padding: 32px; background: #fff; }
.contact-card p { font-size: 16.5px; margin-bottom: 10px; }
.contact-card .label { font-size: 12.5px; font-weight: 700; letter-spacing: 1.8px; text-transform: uppercase; color: var(--muted); margin-bottom: 4px; }

/* ---------- footer ---------- */
.site-footer { background: var(--navy-deep); color: #b9c6d2; padding: 56px 0 40px; font-size: 15px; }
.site-footer .wrap { display: grid; grid-template-columns: 1.2fr 1fr 1fr; gap: 40px; }
.site-footer .wordmark { color: #fff; }
.site-footer .wordmark small { color: #8fa3b5; }
.site-footer h4 { color: #fff; font-family: var(--sans); font-size: 13px; letter-spacing: 2px; text-transform: uppercase; margin-bottom: 16px; }
.site-footer a { color: #dbe4ea; text-decoration: none; }
.site-footer a:hover { color: #fff; text-decoration: underline; }
.site-footer ul { list-style: none; }
.site-footer li { margin-bottom: 9px; }
.site-footer .fineprint { grid-column: 1 / -1; border-top: 1px solid rgba(255,255,255,.14); padding-top: 22px; margin-top: 8px; font-size: 13.5px; color: #8fa3b5; }

/* ---------- responsive ---------- */
@media (max-width: 960px) {
  .hero-grid, .about-grid { grid-template-columns: 1fr; gap: 40px; }
  .cards, .steps { grid-template-columns: 1fr; }
  .site-footer .wrap { grid-template-columns: 1fr; gap: 28px; }
  .hero { padding: 56px 0 48px; }
  .hero h1 { font-size: 38px; }
  .page-hero h1 { font-size: 34px; }
  h2 { font-size: 31px; }
  .section { padding: 60px 0; }
  .step-full { grid-template-columns: 1fr; gap: 14px; }
  .main-nav { gap: 18px; }
  .main-nav a.nav-link { display: none; }
}